Media - Public Relations and Advertising
The Bachelor of Media in Public Relations and Advertising is a three year degree which provides practical and theoretical skills in contemporary professional communication. The program offers students theoretical and vocational professional communication skills and knowledge, with a focus on public relations and advertising. Studies include a focus on creativity, interactivity, ethics, sustainability and engagement, to equip graduates with the ability to be communication leaders who inspire innovation and change at all levels of society.
Download the Bachelor of Media flyer (PDF) (594 Kb)
Bachelor of Media students have the opportunity to gain practical experience related to their area of interest in a number of ways. Options include:
- 3rd year Internship/Portfolio Project
- Elective Internship through the Arts and Social Sciences Internship course
- Advanced multimedia labs, digital video production, post production facilities, animation and audio studios
- Elective production courses from a wide range of faculties across UNSW, including the College of Fine Arts, Faculty of Built Environment, Computing Science, and Engineering
- Staff are leading media researchers and practitioners with extensive industry connections and experience
- During their degree students work on real world projects and build a portfolio
The program enables students to develop skills and knowledge for professional work relevant to public relations, advertising, media relations and organisational communication in corporate, political and non-profit organisations.
As one of Australia's most international universities UNSW encourages students to spend a session or two overseas studying at one of our partner institutions as part of your degree. UNSW manages a large and active exchange program with over 180 different student exchange opportunities in 32 countries.
UAC Code: 422014
UNSW Code: 3434
All students in the Bachelor of Media programs complete a set of core courses which focus on media theory, analysis, history, institutions, and innovation. This is followed by studies in your area of specialty which include a range of production skills relevant to contemporary media practice and its social and political contexts. Practical experience is gained through real-world projects, development of a portfolio, and internship opportunities. In addition, students complete free electives, providing the opportunity to build a broader knowledge base for the professional area they wish to pursue. The diverse array of choices includes languages, fine arts, theatre and performance studies, film studies, science, business, creative writing, international relations and politics.
A fourth (Honours) year program is available to complete a creative practice project or theoretical thesis.
Program Convenor: Ramaswami Harindranath
Level 1 Courses
Level 2 Courses
- ARTS2090 - Publics and Publishing in Transition
- ARTS2091 - Mobile Cultures
- ARTS2092 - Global Media: Markets, Flows and Cultures
- ARTS2093 - Media Uses
- MDIA2002 - Analysing Media Communication
- MDIA2003 - Writing for Journalism and Public Relations
- MDIA2004 - Visual Communication
- MDIA2005 - Advertising: The Creative Dimension
- MDIA2006 - Communication Strategies
- MDIA2XXX - Persuasive, Political & Promotional Communication
Level 3 Courses
- ARTS3091 - Advanced Media Issues
- ARTS3092 - Media in the Asia-Pacific
- ARTS3093 - Media Power
- MDIA3000 - Public Relations Discourse
- MDIA3002 - Multiplatform Journalism
- MDIA3003 - Media Portfolio
- MDIA3005 - Social Innovation and Engagement
- MDIA3007 - Media Internship
- MDIA3008 - Crisis Communications
- MDIA3009 - Integrated Communications
For information on Internships please visit the Internships Resources Page.
For a list of all Public Relations and Advertising ELECTIVES, please visit the UNSW Online Handbook.
Please check the rules of your program before enrolling in any courses listed. For program rules, please visit the UNSW Online Handbook.
Resources & Important Documents