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Media - Public Relations and Advertising

The Bachelor of Media in Public Relations and Advertising is a three year degree which provides practical and theoretical skills in contemporary professional communication. The program offers students theoretical and vocational professional communication skills and knowledge, with a focus on public relations and advertising. Studies include a focus on creativity, interactivity, ethics, sustainability and engagement, to equip graduates with the ability to be communication leaders who inspire innovation and change at all levels of society.

Download the Bachelor of Media flyer (PDF) (594 Kb)

Practical Experience

Bachelor of Media students have the opportunity to gain practical experience related to their area of interest in a number of ways. Options include:

3rd year Internship/Portfolio Project
Elective Internship through the Arts and Social Sciences Internship course
Advanced multimedia labs, digital video production, post production facilities, animation and audio studios
Elective production courses from a wide range of faculties across UNSW, including the College of Fine Arts, Faculty of Built Environment, Computing Science, and Engineering
Staff are leading media researchers and practitioners with extensive industry connections and experience
During their degree students work on real world projects and build a portfolio

Careers

The program enables students to develop skills and knowledge for professional work relevant to public relations, advertising, media relations and organisational communication in corporate, political and non-profit organisations.

International Opportunities

As one of Australia's most international universities UNSW encourages students to spend a session or two overseas studying at one of our partner institutions as part of your degree. UNSW manages a large and active exchange program with over 180 different student exchange opportunities in 32 countries.

Program Information

UAC Code: 422014
UNSW Code: 3434
All students in the Bachelor of Media programs complete a set of core courses which focus on media theory, analysis, history, institutions, and innovation. This is followed by studies in your area of specialty which include a range of production skills relevant to contemporary media practice and its social and political contexts. Practical experience is gained through real-world projects, development of a portfolio, and internship opportunities. In addition, students complete free electives, providing the opportunity to build a broader knowledge base for the professional area they wish to pursue. The diverse array of choices includes languages, fine arts, theatre and performance studies, film studies, science, business, creative writing, international relations and politics.

A fourth (Honours) year program is available to complete a creative practice project or theoretical thesis.

Program Convenor: Ramaswami Harindranath