Multimodality, Semiotics and Organization Studies

When:28 Sep 2017, 9am - 3:30pm
Venue:Cinema 327, Robert Webster Building
Who:UNSW School of the Arts and Media, and UNSW Business School
Multimodality Semiotics and Organisation Studies

The emerging synergy between organization and management studies, on the one hand, and semiotics and multimodality studies, on the other, holds great promise. It can enrich organization and management studies by foregrounding the increasingly important role of multimodal communication in key areas of institutional life such as innovation, institutionalization, organizational identity and the legitimation of organizations and their activities. And it can enrich semiotics and multimodality studies by linking it to sociologically well-grounded approaches to the study of institutional and broader cultural and historical contexts that play a fundamental role in contemporary life.

This symposium will bring these disciplines together to explore common interests and ways of working together.

Admission is free and includes lunch.
Places are limited and RSVP is essential.
RSVPs and enquiries contact: Ass. Professor Louise Ravelli –


9.00 Coffee

9.20 Welcome

9.30 - 10.00
Professor Renate Meyer, WU Vienna University of Economics and Business & Copenhagen Business School
“Bridging multimodality and organization research: Approaches and conceptual issues”

10.00 - 10.30
Professor Theo van Leeuwen, University of Southern Denmark and UNSW Sydney
“Diagrams as models of organization and organizational values”

10.30 - 11.00
Dr Rob Engels, Director of Cultural Insights, Fiftyfive5
“Commercial semiotics and stretchy thinking as a catalyst for organizational growth”

11.00 - 11.30 Coffee

11.30 - 12.00
Ass. Professor Louise Ravelli, UNSW, and Dr Ken Tann, University of Queensland Business School
“A multimodal perspective on organizing spaces for learning and work activities”

12.00 - 12.30
Emeritus Professor Bob Hodge, University of Western Sydney
“Multimodal challenges for contemporary leadership: United Air CEO’s apology”

12.30 - 1.30 Lunch

1.30 - 2.00
Professor Markus Höllerer, WU Vienna University of Economics and Business & UNSW “Getting your hands dirty: Applications and scholarly agenda” 2.00 - 3.30 Panel Discussion. Chair: Ass. Professor Louise Ravelli

Finding us

Robert Webster Building is located mid-way off the UNSW main walkway. Map Reference G14. Cinema 327 is located on the third floor.

More information on getting to UNSW.
Download a campus map.  (PDF)

Supported by UNSW Creative Practice Lab

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