SAM Seminar: Promotional Cultures

When:26 Apr 2017, 5pm - 6:30pm
Venue:G17, Robert Webster Building
Who:Lee Edwards, University of Leeds
Lee Edwards

In this seminar, I discuss the theoretical implications of understanding public relations as part of promotional culture, taking analysis beyond the organizational and into the social, cultural and political world. I reflect on how conceptualizing these dimensions of public relations work opens up new and sometimes provocative ways of thinking about public relations as a profession, an organizational function and a cultural industry. I draw on current examples of public relations work to illustrate the points made.

Dr Lee Edwards is an Associate Professor of Communication Studies and PR, at the School of Media and Communication, University of Leeds, UK. She is a prominent PR and communication scholar who has actively contributed to the so-called “socio-cultural turn” in PR. She is co-editor of the Public Relations Inquiry journal, which takes up the mission of culturally sensible and economically and politically critical PR. Her recent books are (2015, with B. Klein and G. Moss) Understanding copyright: Intellectual property in the digital age, London, SAGE; (2014) Power, diversity and public relations, London, Routledge; and (2011 with C. Hodges) Public relations, society and culture: Theoretical and empirical explorations, London, Routledge.

SAM Seminar Series

This series provides a showcase and forum for local as well as international scholars, researchers, industry practitioners and creative artists – ranging from early-career to well-established – to present on their work. 

Find out more and see the full program.
Enquiries contact: SAM Seminar Convenor, Collin Chua –

Finding us
Robert Webster Building is located mid-way off the UNSW main walkway. Map Reference G14. G17 is located on the ground floor. 

More information on getting to UNSW.
Download a campus map. (PDF)

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